How to Advertise to Children Discreetly?
Now this is clever. Advertising is one thing. But advertising and getting the message across to a specific target audience deserves an applause. By creating this advert through lenticular printing, their message of child abuse awareness and how they can help is a worthy praise that needs to be acknowledged.
So this is how it works, from an adult’s point of view, you’ll see a boy with a sad face, and a message of ‘Sometimes, child abuse is only visible to the child suffering it’. But from a young child’s perspective, they can see a bruised boy with the message ‘If somebody hurts you, phone us and we’ll help you’ along with the helpline’s phone number. Only kids under 10
or well, shorter people can see the hidden message. I guess it’s also to avoid their abuser from preventing the child seeking help. Nevertheless, it’s brilliant.
Created by Grey Spain for Aid to Children and Adolescents at Risk Foundation (ANAR).