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May 18, 2010 / Amy

Toyota iQ ‘Nimble As a Mouse’ Campaign

Clever, oh so clever. I was so impressed when I saw this, and couldn’t believe how clever the campaign is. To prove the point of being “Nimble as a Mouse”, they use the Toyota iQ as a mouse to control the cursor on a ‘large scale projected computer screen’. Brilliant.

Advertiser: Toyota New Zealand
Creative Agency: Saatchi & Saatchi New Zealand

[via] and [via]

creativemelancholic

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