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May 3, 2010 / Amy

Born Free – ‘Keep Wildlife in the Wild’

Wildlife conservation charity Born Free has launched a campaign to highlight the fact that thousands of endangered animals are being forced away from their homes every month by deforestation, human expansion and poaching. The ads feature images of animals sleeping rough on urban streets. [via]

Brilliant press ad created by WCRS. What a way to switch the two worlds around.

[via and via]

creativemelancholic

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3 Comments

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  1. Steve / May 3 2010 9:20 pm

    Brilliant, eye-catching campaign.

  2. Valeria / May 4 2010 12:30 am

    very touching.

  3. bestofsu / May 5 2010 6:20 am

    This is a fantastic ad campaign, the digital art is surreal. I hope it makes people think twice.

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