‘Type Should Move’ – Wearable Lettering by Amandine Alessandra
How genius is this? Using ‘wearable lettering’s, you can create letters just by flexing your body and if you are joined with a number of people, you can create words. What a way to innovate typography, using live human forms as your typeface!
“Using the human body as a message display facility is a way of evading a tax on advertising by making it mobile, but also by using the humanity of the subject and its “freedom of speech” as a legal argument. The flexibility of this casual form of communication, combined with the performative potential of togetherness, provided the right components to start thinking of a malleable letterform expressing an ephemeral message. ” – Amandine Alessandra
The video below features a minisite for the Optimus Kanguru Colored Pens campaign, using this method.