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April 23, 2010 / Amy

Ford Start – Concept Car

As an ad designer for an automotive company, I need to have the know-how about cars, and what attract consumers to vehicle brands such as Audi, Peugeot, and Lexus. Though I’m still new in this area of business, but I’m getting there as I check out some of the latest car designs, concepts and what nots. Ford is no exception. Check out their latest concept car, Ford START.

This minimalistic and simple chic look on Ford START was staged in Beijing International Auto Show and I can’t wait for it to be released internationally. I could see myself driving this, and it’s not only beautiful, but eco friendly too. 🙂

“Built from a combination of hybrid aluminum/high strength steel, the START keeps weight down without sacrificing safety. The body panels are made from deformable, pre-colored recyclable composites, eliminating the need for Earth damaging paints. The Ford START Concept showcases a future 1.0-litre EcoBoost three-cylinder petrol engine that delivers a CO2 rating under 100 g/km.” – Yanko Design

I especially love the thin headlights and rearlights. as well as the modern interior. What do you think?

[via Yanko Design]



One Comment

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  1. kseverny / Apr 23 2010 2:40 pm

    that looks like a good money spinner.
    maybe ford should launch it as a mainstream brand

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